Opening as a storefront in 1990, Spike’s Joint became a hot spot for scoring movie merchandise and memorabilia inspired by Spike Lee’s films or “joints”. Spike’s Joint would go on to be a tourist attraction with fans coming in busloads to pick up shirts, jackets, baseball jerseys and caps. The 40 Acres & A Mule clothing line would go on to make its mark in pop culture being worn by prominent athletes and entertainers and pieces like the X Cap being regarded as a staple in street wear culture. Spike's Joint lives on today through 40ACRES.COM as the legacy continues on into the 21st century.
And that's da double truth, Ruth!